Shock resistant since day one

Cookie Policy

Short version: G-Shocked sets no cookies at all for ordinary visitors, and there is no cookie banner on this site because there is nothing to ask you about.

Last updated: 6 September 2026.

What we do not use

To be specific, because most sites saying “we value your privacy” mean the opposite:

  • No analytics. No Google Analytics, no Plausible, no Fathom, nothing. We genuinely do not know how many people read this page.
  • No advertising or tracking pixels. No Meta pixel, no Google Ads tags, no retargeting.
  • No embedded third-party content on ordinary pages — no YouTube embeds, no social widgets, no externally hosted fonts. Every request your browser makes when reading this page goes to g-shocked.com and nowhere else.
  • No profiling. We do not build a picture of you across visits.

The only cookies that can appear

Both are set by WordPress itself, only after something you actively do, and neither is used for tracking:

  • If you leave a comment and tick “save my name, email and website”, WordPress stores those details so you do not have to retype them. Leave the box unticked and no cookie is set.
  • If you log in — which only applies to us — WordPress sets a session cookie. There are no public accounts on this site.

Both are strictly necessary for something you asked for, so under PECR reg. 6(4) neither requires consent.

If you click through to a retailer such as Amazon, that retailer sets its own cookies so the visit can be attributed to us and we earn a commission. Those cookies are set by the retailer, on the retailer’s domain, under the retailer’s own policies — we cannot see them or control them.

Nothing is set until you actually click. Simply reading a page containing affiliate links sets nothing.

Consent banners exist to get permission for non-essential cookies. We do not set any, so there is nothing to consent to, and a banner would be theatre.

Worth knowing for context: the UK rules changed on 29 April 2026, and analytics used purely for aggregate statistics no longer needs consent — it needs clear information and a simple way to object. Even under that looser rule we have chosen to run nothing rather than the minimum we could get away with.

If this changes

We may add privacy-respecting, cookieless analytics later so we can tell which reviews are useful. If we do, we will update this page and say plainly what is collected, before it starts — not quietly amend it afterwards. Anything requiring consent would come with a proper banner and a real choice.

Controlling cookies yourself

Every browser lets you view, block and delete cookies — usually under Settings, Privacy. Blocking everything will not break this site, because it does not rely on cookies to work.

Questions about any of this: [email protected]. See also our privacy policy.